Great Marketing 101: Part 1
”The fabulous Mr. Alfred Hitchcock is about to escort you on a tour of the location of his new motion picture, Psycho.”
And so begins the delightful original 1960 trailer for Psycho, which features Hitchcock himself offering a guided tour of the Bates Motel murder scene and Bates residence. The trailer was one of the most effective aspects of the ingenious publicity campaign that accompanied the release of Psycho.
In the trailer, Hitchcock plays up his mischievous persona, teases the audience with hints about the movie, shows us the bathroom where the first murder takes place, and lingers over the toilet (much to the shock & irritation of Hollywood censors, as depicting a toilet onscreen was a major taboo in 1960), all building up to the surprise ending.